DESIGNING FOR THE

INTELLIGENCE AGE

FEATURED IN DESIGN RESEARCH

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Sam Kaestner | 06/10/25

What’s Different About Designing AI-Powered Features Compared to Traditional UX?

If you're a UX designer or product person, you already know good design starts with understanding your users and what they're trying to do. But when AI enters the mix, the game changes a little.

At Hocket, we design AI-powered features every day. Here are the biggest differences we've learned to navigate…

AI EDUCATION

Sam Kaestner | 06/10/25

Colorful, surreal landscape featuring a prominent eye at the center, surrounded by rainbow-colored paths, stars, clouds, mushrooms, and abstract shapes in a space-like setting.

Designing Great User Experiences Around Unpredictable AI Behavior

Even simple automation can occasionally feel more random than intelligent (looking at you Siri).

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Digital art image of a woman with long hair, created with code-like characters in yellow, green, and white on a black background.

Sam Kaestner | 06/09/25

Measuring ROI from Adding AI to Your Customer Experience

AI won’t suddenly transform your business just because you added a chatbot or plugged into an API. But when it’s used in the right ways it can lead to real, measurable gains.

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CASE STUDY

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Sam Kaestner | 06/09/25

Making Your Software Better With AI, Without Losing its Human Touch

AI can absolutely add value to your product, but only if it’s grounded in what your users actually need. The goal isn’t to automate everything. It’s to design smarter, more human experiences. At Hocket, we help teams build AI features that feel natural, ethical, and aligned with what makes their product great in the first place.